Musings from the Scribes

Act Now to Secure Your Advantage - Maximising Microsoft's "Transact & Grow" Incentive with Arkahna's Marketplace Elements™️

Written by Sarah Boys | Feb 20, 2024 12:15:00 AM

As the June 30, 2024 deadline approaches, it's crucial for ISVs to seize the opportunity presented by Microsoft's "Transact & Grow" incentive program. Did you know that you can earn up to $200,000 in rewards through this program, which has evolved significantly since its introduction in July 2022? Initially focusing on listings, the program now rewards substantial sales achievements within the Azure Marketplace.

The Opportunity

The "Transact & Grow" program represents a strategic shift in Microsoft's approach to its marketplace, encouraging both listings and sales. With incentives up to $200,000 available, it presents a significant opportunity for businesses ready to engage with the marketplace more actively.

The "Transact & Grow" Reward Breakdown:

  • Core Sales Reward:

    • Reward: $10,000

    • Goal: Hit sales of $25,000 between July 2023 and June 2024. This is for those who had sales below $25,000 the previous year.

  • Azure Sales Reward with Status:

    • Reward: $20,000

    • Goal: For those with the "Azure IP Co-sell" status. Achieve sales of $25,000 within the same period. This status is for companies that either utilised over $100K in Azure services or billed more than $100K USD on the marketplace. Companies can earn from both the Core and Azure Sales rewards for the same product.

  • Teams App Sales Incentive:

    • Reward: $10,000

    • Goal: For products linked to a Microsoft Teams app. Reach sales of $10,000 between July 2023 and June 2024.

  • Dynamics & Power BI Sales Incentive:

    • Reward: $10,000

    • Goal: For sellers of Dynamics 365 Customer Engagement or Azure PowerBI Visual products. Achieve sales of $10,000 within the same timeframe.

  • Repetition & Maximum Earnings:

    • Companies can earn rewards on up to 4 different products for each incentive category. The grand total a company can earn from all incentives combined is a whopping $200,000 between July 2023 and June 2024.

Streamlined Onboarding with Arkahna

Arkahna's Marketplace Elements simplifies the process of entering the Azure Marketplace, making it easier for businesses to list their SaaS products and become eligible for Microsoft's incentives, including the initial $10,000 reward and potentially more through the Core Sales Reward and the Azure Sales Reward with Status.

Data-Driven Decisions

With limited time until the deadline, accessing real-time insights into sales performance and customer engagement is critical. Arkahna provides these insights, enabling businesses to make informed decisions and focus their efforts where they are most likely to increase their incentive earnings.

Operational Efficiency

As the deadline nears, operational efficiency becomes even more important. Arkahna not only helps businesses enter the marketplace more quickly but also streamlines their operations, saving time and resources that can be better used to enhance their marketplace strategy.

Real World Benefits

But don't just take our word for it. Hear from one of our satisfied clients, Ben Szymkow, CEO of Flusso, about their experience with streamlined onboarding using Arkahna's Marketplace Elements:

"Arkahna transforms complexity into simplicity. The Arkahna Marketplace Elements™️ streamlined our entry into the Azure Marketplace, turning an overwhelming process into a straightforward journey. With their guidance, our Data Coalitions product was listed swiftly, showcasing their invaluable expertise. Arkahna's support allowed us to focus on innovation and delivering value, making them an indispensable partner in our growth. We're immensely grateful for their role in our success."- Ben Szymkow, CEO Flusso

Act Now to Secure Your Advantage

The clock is ticking, and time is running out to maximise your rewards with Microsoft's "Transact & Grow" incentive. By combining the "Core Sales Reward" with the "Azure Sales Reward with Status," companies can effectively earn a total of $30,000 for the same product sales, essentially tripling their potential reward.

If you're keen on understanding the full potential of the marketplace opportunity and want to maximise your sales rewards, we're here to guide you. Feel free to book a session with us at marketplace@arkahna.io. or Get It Now